|aSport, culture, and the media :|bthe unruly trinity /|cDavid Rowe.
|aBuckingham [England] :|bOpen University Press,|cc1999.
|axii, 193 p. :|bill. ;|c23 cm.
|aIssues in cultural and media studies
|aIncludes bibliographical references (p. -189) and index.
|aPreface: immersed in media sport -- Understanding sport and media: a socio-historical approach -- Working in media sport: the discipline of sports journalism -- Money, myth and the big match: the political economy of the sports media -- Taking us through it: the 'art' of sports commentating and writing -- Framed and mounted: sport through the photographic eye -- Screening the action: the moving sports image -- Afterword: sport into the ether(net): new technologies, new consumers.