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Exploring marketing research /
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Brief
Brief
MARC
MARC
001
364942
003
OCoLC
005
20030617133707.0
008
031013s2003 ohua b 001 0 eng
010
|a 02022369
020
|a0324181485
020
|a032418185X
040
|aDLC|cDLC|dYDX
049
|aPVYA[][][][00476796]
050
0
|aHF5415.2|b.Z54 2003
092
0
|a658.83|bZ64, 2003
095
|pBOOK|d658.83|eZ64ex|y2003
100
1
|aZikmund, William G.
245
10
|aExploring marketing research /|cWilliam G. Zikmund.
250
|a8th ed.
260
|aMason, Ohio :|bThomson/South-Western,|cc2003.
300
|axxi, 744 p. :|bill. (some col.) ;|c29 cm.
500
|aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504
|aIncludes bibliographical references (p. 729-738) and index.
650
0
|aMarketing research.
910
|a20031013
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