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Exploring marketing research /

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MARC

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364942

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OCoLC

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20030617133707.0

008		031013s2003 ohua b 001 0 eng
010		\|a 02022369
020		\|a0324181485
020		\|a032418185X
040		\|aDLC\|cDLC\|dYDX
049		\|aPVYA[][][][00476796]
050	0	\|aHF5415.2\|b.Z54 2003
092	0	\|a658.83\|bZ64, 2003
095		\|pBOOK\|d658.83\|eZ64ex\|y2003
100	1	\|aZikmund, William G.
245	10	\|aExploring marketing research /\|cWilliam G. Zikmund.
250		\|a8th ed.
260		\|aMason, Ohio :\|bThomson/South-Western,\|cc2003.
300		\|axxi, 744 p. :\|bill. (some col.) ;\|c29 cm.
500		\|aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504		\|aIncludes bibliographical references (p. 729-738) and index.
650	0	\|aMarketing research.
910		\|a20031013

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