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Understanding consumers : building powerful brands using consumer research /

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008		031013s2003 xx a 000000eng
020		\|a0070474095
040		\|aPVY\|dPVY
049		\|aPVYA[][][][00476923]
092	0	\|a658.834\|bP212
095		\|pBOOK\|d658.834\|eP212
100	10	\|aParameswaran, M. G.
245	10	\|aUnderstanding consumers :\|bbuilding powerful brands using consumer research /\|cby M. G. Parameswaran.
260	0	\|aNew Delhi :\|bTata McGraw-Hill Pub.,\|cc2003.
300		\|a235 p. :\|bill. ;\|c29 cm.
504		\|aIncludes index.
650	0	\|aConsumers\|xResearch.
650	0	\|aConsumers' preferences.
650	0	\|aMarketing research.
910		\|a20031013

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