Competing on value : bridging the gap between brand and customer value

The loyalty effect : the hidden force behind growth, profits, and lasting value

Financial services marketing

Collaborative customer relationship management : taking CRM to the next level

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business

Key customers : how to manage them profitably

Delivering quality service : balancing customer perceptions and expectations

Customer equity : building and managing relationships as valuable assets

張秀亞全集

五行芳香療法

Business model generation : a handbook for visionaries, game changers, and challengers

國際標準銀行實務(2013年版):UCP600項下單據之審查(ISBP)2013年版:for the examination of documents under UCP 600

信用狀審查單據暨拒付案的處理:UCP、ISBP實務應用

Marketing finance : turning marketing strategies into shareholder value

國際貿易糾紛之解析與處理

外匯100問

2010年版國貿條規

國際貿易實例解讀(革新版)

Value-based marketing : marketing strategies for corporate growth and shareholder value