|aAd campaigns that work|h[videorecording] /|cWHA-Televison ; producer, Dick Goldberg.
|aShawnee Mission, KS :|bRMI Media Productions [distributor],|cc1981.
|a1 videocassette (28 min.) :|bsd., col. ;|c1/2 in.
|aTitle from container/videocassette label.
|aA segment from the television program entitled: Inside business today.
|aThree successful ad agency executives talk about ad campaigns that sold the product and why these campaigns succeeded. Through this process they talk about principles of successful advertising campaigns.