|aSemiotics, marketing, and communication : beneath the signs, the strategies /|cJean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr-Bodkin.
|aNew York :|bPalgrave,|c2000.
|axiii, 225 p. ;|c23 cm.
|aInternational marketing series
|aCh. 1-5 were originally published in Semiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identies visuelles (1995) and in translation in Visual identities (2000).
|aIncludes bibliographical references and index.
|aBeyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Credit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.