Competing on value : bridging the gap between brand and customer value

The loyalty effect : the hidden force behind growth, profits, and lasting value

Financial services marketing

Market-driven management : how to define, develop, and deliver customer value

Collaborative customer relationship management : taking CRM to the next level

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

Key customers : how to manage them profitably

The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business

Delivering quality service : balancing customer perceptions and expectations

Customer equity : building and managing relationships as valuable assets

張秀亞全集

五行芳香療法

Business model generation : a handbook for visionaries, game changers, and challengers

國際標準銀行實務(2013年版):UCP600項下單據之審查(ISBP)2013年版:for the examination of documents under UCP 600

信用狀審查單據暨拒付案的處理:UCP、ISBP實務應用

The apprentice.

國際貿易實例解讀(革新版)

Value-based marketing : marketing strategies for corporate growth and shareholder value

Marketing finance : turning marketing strategies into shareholder value

國際貿易糾紛之解析與處理