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Successful marketing communications : a practical guide to planning and implementation

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008		011107s2001 enk 001000eng d
020		\|a0750650273 (pbk.)
035		\|a00319558
040		\|aPVY\|dPVY
050		\|aHF5415.123
092		\|a658.802\|bAc31
095		\|pBOOK\|d658.802\|eAc31
100	1	\|aAce, Cathy.
245		\|aSuccessful marketing communications :\|ba practical guide to planning and implementation
260		\|aOxford :\|bButterworth Heinemann,\|c2001.
300		\|aix, 210 p. ;\|c25 cm.
500		\|a"Published in association with the Chartered Institute of Marketing."
500		\|aIncludes index.
650	0	\|aCommunication in marketing.
710	1	\|aChartered Institute of Marketing.

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