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Effective promotional planning for e-Business /

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20020325223259.0

008		020329s2002 enka 001000eng
015		\|aGBA1-Y7561
020		\|a0750652683
035		\|a00319543
040		\|aUKM\|cUKM
049		\|aPVYA[][][][00467842]
092	04	\|a658.8402854678\|bAc31ef
095		\|pBOOK\|d658.840285467\|eAc31ef
100	1	\|aAce, Cathy.
245	10	\|aEffective promotional planning for e-Business /\|cCathy Ace.
260		\|aOxford :\|bButterworth-Heinemann,\|c2002.
300		\|a290 p. :\|bill. ;\|c24 cm.
500		\|aPublished in association with the Chartered Institute of Marketing.
504		\|aIncludes index.
650	0	\|aMarketing.
650	0	\|aElectronic commerce\|xMarketing.
710	2	\|aChartered Institute of Marketing.
910		\|a20020329

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