Job satisfaction : application, assessment, cause, and consequences

Competitive advantage : creating and sustaining superior performance

Organizational behavior

Brand strategy

Commitment, value, and moral realism

Human performance : cognition, stress, and individual differences

Essentials of marketing research

Conducting market research for international business

International business

International business

Ways of reading : advanced reading skills for students of English literature

Top management strategy : what it is and how to make it work

Marketing research

The Practice of advertising

Analysis for marketing planning

New Zealand : a travel survival kit

Job satisfaction : how people feel about their jobs and how it affects their performance

Advertising management

Working : people talk about what they do all day and how they feel about what they do

New product development : managing and forecasting for strategic success