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Qualitative marketing research /

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008		010417s2001 enk 000000eng
015		\|aGBA1-Z7428
020		\|a0761963650
020		\|a0761963669 (pbk.)
035		\|a00305496
040		\|aUKM\|cUKM
049		\|aPVYA[][][][00461728]
050	0	\|aHF5415.2\|b.Q35 2001
092	0	\|a658.83\|bQ25
095		\|pBOOK\|d658.83\|eQ25
245	00	\|aQualitative marketing research /\|cby David Carson ... [et al.].
260		\|aLondon :\|bSAGE Pub.,\|c2001.
300		\|axii, 239 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing research.
650	0	\|aQualitative research.
700	1	\|aCarson, David,\|d1947-

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