China, S.A. : como la nueva potencia industrial desafia al mundo

Product design : a practical guide to systematic methods of new product development

La naturaleza de la empresa : origenes, evolucion y desarrollo

Economics

The long tail : why the future of business is selling less of more

Practical marketing planning

Comercio justo, comercio injusto : hacia una nueva cooperacion internacional

The new marketing : transforming the corporate future

Mobile business strategies : understanding the technologies and opportunities

Understanding media : the extensions of man

Digital McLuhan : a guide to the information millenium

Next : sobre la globalizacion y el mundo que viene

Models and methods in social network analysis

Essentials of media planning : a marketing viewpoint

Cases in marketing

Import/export : a guide to growth, profits, and market share

Marketing plans that work : targeting growth and profitability

Made in China : what western managers can learn from trailblazing Chinese entrepreneurs

Import/export : how to get started in international trade

International management : text and cases