Competing on value : bridging the gap between brand and customer value

The loyalty effect : the hidden force behind growth, profits, and lasting value

Financial services marketing

Market-driven management : how to define, develop, and deliver customer value

Collaborative customer relationship management : taking CRM to the next level

Key customers : how to manage them profitably

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

China, S.A. : como la nueva potencia industrial desafia al mundo

張秀亞全集

五行芳香療法

Business model generation : a handbook for visionaries, game changers, and challengers

國際標準銀行實務(2013年版):UCP600項下單據之審查(ISBP)2013年版:for the examination of documents under UCP 600

信用狀審查單據暨拒付案的處理:UCP、ISBP實務應用

Delivering quality service : balancing customer perceptions and expectations

Customer equity : building and managing relationships as valuable assets

Economics

Product design : a practical guide to systematic methods of new product development

La naturaleza de la empresa : origenes, evolucion y desarrollo

2010年版國貿條規

Marketing finance : turning marketing strategies into shareholder value