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Principles of advertising : a global perspective /

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MARC

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265215

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OCoLC

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20000223102553.0

008		000614s1999 nyua b 001 0 eng
010		\|a 99015065
020		\|a0789006154
035		\|aocm41049467
040		\|aDLC\|cDLC\|dC#P
049		\|aPVYA[][][][131448]
050	0	\|aHF5821\|b.L35 1999
092	0	\|a659.1\|bL514
095		\|pBOOK\|d659.1\|eL514
100	1	\|aLee, Monle.
245	10	\|aPrinciples of advertising :\|ba global perspective /\|cMonle Lee, Carla Johnson.
260		\|aNew York :\|bHaworth Press,\|cc1999.
300		\|axvii, 355 p. :\|bill. ;\|c23 cm.
440	0	\|aHaworth marketing resources
504		\|aIncludes bibliographical references (p. 317-335) and index.
650	0	\|aAdvertising.
700	1	\|aJohnson, Carla.

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