Concepts in Strategic management and business policy

Before sunrise : screenplay

Integrated marketing communications

It's not what you say... : a programme for improving customer service and communication skills

Casablanca : script and legend

Marketing plans that work : targeting growth and profitability

Business planning in the public sector

The insider

Permission marketing : turning strangers into friends, and friends into customers

Competing on value : bridging the gap between brand and customer value

Media research methods : measuring audiences, reactions and impact.

Small talk : more jazz chants

Analysis for marketing planning

New product development : managing and forecasting for strategic success

Professional report writing

The essence of consumer behaviour

Practical marketing planning

On love and friendship

Growing up with a single parent : what hurts, what helps

He and she talk : how to communicate with the opposite sex