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The marketing plan /

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19950120142743.0

008		940627s1995 nyua 001 0 eng
010		\|a 94027438
020		\|a0471580716 (pbk.)
035		\|a00205967
040		\|aDLC\|cDLC
049		\|aPVYA[][][][74518]
050	00	\|aHF5415.13\|b.C6348 1995
092	0	\|a658.802\|bC66
094		\|a靜宜\|d658.802\|eC66\|cE74518/00165667\|tDDC\|fChen
095		\|pBOOK\|d658.802\|eC66
100	1	\|aCohen, William A.,\|d1937-
245	14	\|aThe marketing plan /\|cWilliam A. Cohen.
260		\|aNew York :\|bWiley,\|cc1995.
300		\|axii, 318 p. :\|bill. ;\|c28 cm.
500		\|aIncludes index.
650	0	\|aMarketing\|xManagement.

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