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China, S.A. : como la nueva potencia industrial desafia al mundo
The long tail : why the future of business is selling less of more
Product design : a practical guide to systematic methods of new product development
La naturaleza de la empresa : origenes, evolucion y desarrollo
Economics
Understanding media : the extensions of man
Digital McLuhan : a guide to the information millenium
The new marketing : transforming the corporate future
Mobile business strategies : understanding the technologies and opportunities
Next : sobre la globalizacion y el mundo que viene
Models and methods in social network analysis
Practical marketing planning
Comercio justo, comercio injusto : hacia una nueva cooperacion internacional
Mexico 1987 : "el pais que perdimos"
Cases in marketing
Import/export : a guide to growth, profits, and market share
Essentials of media planning : a marketing viewpoint
Marketing plans that work : targeting growth and profitability
Made in China : what western managers can learn from trailblazing Chinese entrepreneurs
Strategic management :|ban integrated approach