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Advertising & markets : a collection of seminal papers /

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MARC

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212185

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OCoLC

005

19981207193023.0

008		981209s1996 enka 000 0 eng d
010		\|agb 97056182
015		\|aGB97-56182
020		\|a1899314539
035		\|a00897771
040		\|aUKM\|cUKM
049		\|aPVYA[][][][123620]
092	0	\|a659\|bAd96
094		\|a靜宜\|d659\|eAd96\|cE123620/00348052\|tDDC\|fkathy
095		\|pBOOK\|d659\|eAd96
245	00	\|aAdvertising & markets :\|ba collection of seminal papers /\|cedited by J.C. Luik and M.J. Waterson.
260		\|aHenley-on-Thames :\|bNTC Publications,\|c1996.
300		\|avi, 337 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references.
650	0	\|aAdvertising.
650	0	\|aBrand name products.
700	1	\|aLuik, John C.
700	1	\|aWaterson, M. J.

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