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Marketing the museum /

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MARC

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202776

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OCoLC

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19980504152928.0

008		980505s1996 enka b 001 0 eng
010		\|a 96022435
020		\|a0415103924
020		\|a0415152933 (pbk.)
035		\|a00202874
040		\|aDLC\|cDLC\|dC#P
049		\|aPVYA[][][][120613]
050	0	\|aAM121\|b.M4 1997
092	0	\|a069.5\|bM223
094		\|a靜宜\|d069.5\|eM223\|cE120613/00300320\|tDDC\|fkathy
095		\|pBOOK\|d069.5\|eM223
100	1	\|aMcLean, Fiona,\|d1961-
245	10	\|aMarketing the museum /\|cFiona McLean.
260		\|aLondon :\|bRoutledge,\|c1997.
300		\|a257 p. :\|bill. ;\|c26 cm.
504		\|aIncludes bibliographical references (p. 232-245) and index.
650	0	\|aMuseums\|xMarketing.
650	0	\|aMuseums\|xManagement.

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