Introducing statistics for social research : step-by-step calculations and computer techniques using SPSS

Consumer behavior in Asia : issues and marketing practice

Customer behavior : consumer behavior & beyond

思想和行動的社會基礎:社會認知論

床單下的秘密:奢華五星級飯店的醜聞與謊言

Consumer behaviour in tourism

SPSS與研究方法(第二版)

Handbook of tourist behavior : theory & practice

Tourism management : analysis, behaviour, and strategy

南法:普羅旺斯.蔚藍海岸

Consumer behavior

Food purchasing and preparation

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

餐飲連鎖經營

在曼哈頓遊盪的可頌麵包:紐約食物戀

香港‧澳門

新商店.連鎖店致勝戰略

適應殘障者之環境規劃

無障礙設計之建築觀:從殘障者的特性與需求談起

Service management and marketing : managing the moments of truth in service competition