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Marketing research that pays off : case histories of marketing research leading to success in the marketplace /

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MARC

001

197987

003

OCoLC

005

19980109100446.0

008		960529s1997 nyua b 001 0 eng
010		\|a 96025516
020		\|a1560249498
020		\|a0789001977 (pbk.)
035		\|a00198083
040		\|aDLC\|cDLC
049		\|aPVYA[][][][117308]
050	0	\|aHF5415.2\|b.M3584 1997
092	0	\|a658.83\|bM341
094		\|a靜宜\|d658.83\|eM341\|cE117308/00279948\|tDDC\|fkathy
095		\|pBOOK\|d658.83\|eM341
245	00	\|aMarketing research that pays off :\|bcase histories of marketing research leading to success in the marketplace /\|cLarry Percy, editor.
260		\|aNew York :\|bHaworth Press,\|cc1997.
300		\|axv, 270 p. :\|bill. ;\|c22 cm.
440	0	\|aHaworth marketing resources
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing research\|xCase studies.
700	1	\|aPercy, Larry.

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