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Business analysis for marketing managers /

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MARC

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175160

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OCoLC

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19960626211420.0

008		790721s1978 enka b 001 0 eng d
035		\|a00291228
040		\|aVPI\|cVPI
049		\|aPVYA[][][][40053]
050	0	\|aHF5415\|b.R57
092	0	\|a658.8\|bR632
094		\|a靜宜\|d658.8\|eR632\|cE40053\|tDDC\|fkathy
095		\|pBOOK\|d658.8\|eR632
100	1	\|aRogers, Leonard Alfred.
245	10	\|aBusiness analysis for marketing managers /\|cL. A. Rogers.
260		\|aLondon :\|bHeinemann [for] the Institute of Marketing and the CAM Foundation,\|cc1978.
300		\|avi, 174 p. :\|bill. ;\|c23 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing\|xDecision making\|xCase studies.
710	20	\|aInstitute of Marketing.
710	20	\|aCAM Foundation.

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