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MARC

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174990

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OCoLC

005

19960626211807.0

008		850628s1984 enka b 001 0 eng
010		\|a 85172284
015		\|aGB85-9820
020		\|a0434923311 (pbk.)
035		\|a00454712
040		\|aDLC\|cDLC\|dUKM
049		\|aPVYA[][][][40057]
050	0	\|aHF5415\|b.W5476 1985
092	0	\|a658.802\|bW689, 1984
094		\|a靜宜\|d658.802\|eW689\|y1984\|cE40057\|tDDC\|fkathy
095		\|pBOOK\|d658.802\|eW689\|y1984
100	1	\|aWilmshurst, John.
245	14	\|aThe fundamentals and practice of marketing /\|cJohn Wilmshurst.
250		\|a2nd ed.
260		\|aLondon :\|bHeinemann,\|c1984
300		\|avii, 239 p. :\|bill. ;\|c24 cm.
500		\|a"Published on behalf of the Institute of Marketing and the CAM Foundation."
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing.
710	20	\|aInstitute of Marketing.
710	20	\|aCAM Foundation.

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