|aNaming and framing :|bunderstanding the power of words across disciplines, domains, and modalities /|cViktor Smith.
|aNew York :|bRoutledge, Taylor & Francis Group,|c2021.
|aviii, 109 pages :|billustrations ;|c23 cm.
|aRoutledge studies in multimodality
|aIncludes bibliographical references and index.
|aIntroduction -- Naming & Framing at Level 1: Having a name for it -- Naming & Framing at Level 2: The Joyce principle -- Naming & Framing at Level 3: The Juliet principle -- Naming & Framing at Level 4: The lexical toolbox of issues management and its multimodal surroundings -- Concluding remarks.
|a"This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality"--|cProvided by publisher.
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.