|aUn Estudio de Las Estrategias de Distribución Comercial en México :|bLos Casos de Empresas Taiwanesas =|bA Study of Marketing Channel Strategies in Mexico : The Cases of Taiwanese Firms /|cby Mila, Hsin-Yi Lin.
|aA Study of Marketing Channel Strategies in Mexico|eThe Cases of Taiwanese Firms
|aTaichung, Taiwan :|bThe author,|c2021.
|aix, 91 leaves :|billustrations ;|c30 cm.
|aDirectora:Dra. Begoña, Yi-Ju Wang.
|aThesis (M.A.)--Universidad Providence. Instituto de Postgrado de Lengua y Literatura Espanola, Taichung, Taiwan, 2021.
|aWith a population exceeding 120 million and the demographic makeup predominantly of the youth with strong purchasing power, Mexico is a Latin American nation with huge domestic demanding and business opportunities. In addition, Mexico is also the second largest retail market in Latin America, with a market size equivalent to one-third of the whole Latin American market. Due to its advantageous position of being a neighbor of the United States along with other Central American countries, it has advantages in the development of sales channels in Latin markets. Since the country had opened to foreign capital, lots foreign companies believe that Mexican market has considerable developing potential and have entered the market. The purpose of this study is to explore the development and competitive advantages of the Mexican market by exploring the literature, in-depth interview and using case study methods, exploring the status of Mexico's local channels and the changes in industry competitive environment from the perspectives of marketing channels and partnership theory. The study uses the study cases to explore the company's channel strategy in the Mexican market, and provide a reference for the businesses planning to enter the Mexican market. Three main purposes of the study: First, to explore the competitive channels and environment changed in Mexico, Second, to research and analyze those consideration factors for Taiwanese companies choose Mexican channel partners. Last, to explore the operation practice of marketing channel strategies of Taiwanese companies in Mexico..
|aUniversidad Providence.|bInstituto de Postgrado de Lengua y Literatura Espanola.