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Brief

MARC

005

20211007162055.0

008

211007s2019 xxua b 000 0 eng c

001		1637815
020		\|a9781733794879\|q(paperback)
020		\|a1733794875\|q(paperback)
040		\|aJQR\|beng\|erda\|cJQR\|dPVY
050	4	\|aHF5415.1265\|bG5536 2019
082	04	\|a659.144\|223
100	1	\|aGildner, Gil,\|eauthor.
245	10	\|aBecoming a digital marketer :\|bgaining the hard & soft skills for a tech-driven marketing career /\|cGil & Anya Gildner.
260		\|a[United States] :\|bBaltika Press,\|c©2019.
300		\|a205 pages :\|billustrations ;\|c21 cm
336		\|atext\|btxt\|2rdacontent
337		\|aunmediated\|bn\|2rdamedia
338		\|avolume\|bnc\|2rdacarrier
504		\|aIncludes bibliographical references (pages 204-205).
505	0	\|aWhat is marketing? -- Part 1: Hard skills -- Search engine optimization -- Pay-per-click advertising -- Social media marketing -- Email marketing -- Web development -- Branding, messaging, & writing -- Reporting, metrics & analytics -- Part II: Soft skills -- It's not what you know, it's how you do it -- Getting an entry-level digital marketing position -- Working as a freelancer in marketing -- Starting your own marketing business -- The future of work -- Afterward -- Part III: appendix -- Marketing resources -- References.
650	0	\|aInternet marketing.
650	0	\|aMarketing.
650	0	\|aDigital media.
700	1	\|aGildner, Anya,\|eauthor.
910		\|a20211007
095		\|d659.144\|eG388\|pBOOK