|aInnovations in magazine publishing /|cedited by Simon Das, David Stam, and Andrew Blake.
|axi, 190 pages :|billustrations (black and white) ;|c24 cm
|aIncludes bibliographical references and index.
|aMagazine publishing innovation: The drivers and implications of technology / Simon Das -- A short history of British consumer magazine publishing / Christine Stam -- UK magazine publishing: innovation as necessity / David Stam -- Managing innovation: the 3 Ps of creativity and commercialisation / Simon Das -- The advertising revolution: past, present and future / Helen Powell -- Magazine publishing in a global world / Andrew Blake -- Diversity in magazines: time to turn over a new leaf? / Andrew Blake and Simon Das -- Independent thinking / David Stam.
|a"This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. A comprehensive overview of the current state of the industry is a vital resource for students, researchers, and professionals in magazine journalism, as well as for those studying media and journalism studies more generally"--|cProvided by publisher.