|aVisual communication:|bunderstanding images in media culture /|cGiorgia Aiello & Katy Parry.
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|aUnderstanding images in media culture
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|aLondon :|bSAGE.,|c2020.
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|axii, 295 pages :|bcolor illustrations ;|c25 cm
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|atext|btxt|2rdacontent
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|astill image|bsti|2rdacontent
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|aunmediated|bn|2rdamedia
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|avolume|bnc|2rdacarrier
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|aIncludes bibliographical references (pages [267]-287) and index.
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|aUnderstanding images in media culture : methodological considerations -- Identities. Envisioning the self in digital media -- Communicating visions of collective identity -- Ways of seeing difference beyond stereotypes -- Politics. Images of politicians in the public sphere -- The visual spectacles of protest and activism -- Picturing international conflict and war -- Commodities. The visual attractions of advertising and promotional culture -- Visualizing lifestyles as commodities -- Brands as visual experiences.
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|aA theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.
A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while