|aRemediation :|bunderstanding new media /|cJay David Bolter and Richard Grusin.
|aFirst paperback edition.
|aCambridge, Mass. :|bMIT Press,|c2000, c1999.
|axi, 295 pages :|billustrations (some color) ;|c23 cm
|aIncludes bibliographical references (pages 276-284) and index.
|a'Remediation' emphasises how all forms of media constantly borrow from and refashion other types of media. The authors argue that the new media of the 90s pay homage to earlier forms and thereby achieve their own cultural significance.
A new framework for considering how all media constantly borrow from and refashion other media.Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.