|aWebonomics :|bnine essential principles for growing your business on the World Wide Web /|cEvan I. Schwartz.
|aNine essential principles for growing your business on the World Wide Web.
|a1st trade pbk. ed.
|aNew York, NY :|bBroadway Books|c1998, c1997.
|a246 p. ;|c21 cm.
|aIncludes bibliographical references (p. -226) and index.
|gch. 1.|tThe quantity of people visiting your site is less important than the quality of their experience --|gch. 2.|tMarketers shouldn't be on the Web for exposure, but for results --|gch. 3.|tConsumers must be compensated for disclosing data about themselves --|gch. 4.|tConsumers will shop online only for information-rich products --|gch. 5.|tSelf-service provides for the highest level of customer comfort --|gch. 6.|tValue-based currencies enable you to create your own monetary system --|gch. 7.|tTrusted brand names matter even more on the Web --|gch. 8.|tEven the smallest business can compete in the Web's global marketsplace --|gch. 9.|tAgility rules: Web sites must continually adapt to the market.