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MARC

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150951

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OCoLC

005

19950410113712.0

008		940511s1994 nyua 001 0 eng d
010		\|a 90039271
019		\|a30414940
020		\|a0471008583 (pbk)
020		\|a0471524956 (cloth)
035		\|a00244713
040		\|aNAA\|cNAA\|dCNB
043		\|an-us---
049		\|aPVYA[][][][70098]
090		\|aHF5415.5\|bW59w 1994
092		\|a658.812\|bW694
094		\|a靜宜\|d658.812\|eW694\|cE70098/00174055\|tDDC\|fmilk
095		\|pBOOK\|d658.812\|eW694
100	1	\|aWilson, Jerry R.
245	10	\|aWord-of-mouth marketing /\|cJerry R. Wilson.
260		\|aNew York :\|bJohn Wiley,\|cc1994.
300		\|axv, 256 p. :\|bill. ;\|c24 cm.
504		\|aIncludes index.
650	0	\|aCustomer service\|zUnited States\|xPublic opinion.
650	0	\|aConsumer satisfaction\|zUnited States.
650	0	\|aConsumer behavior\|zUnited States.
650	0	\|aAdvertising\|zUnited States.
650	0	\|aPublic opinion\|zUnited States.
650	0	\|aSales promotion.

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