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Kids as customers : a handbook of marketing to children /

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148779

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19940413083753.0

008		911209s1992 nyua b 001 0 eng
010		\|a 91046537
020		\|a0669276278
035		\|a00168091
040		\|aDLC\|cDLC
043		\|an-us---
049		\|aPVYA[][][][66413]
050	00	\|aHF5415.33.U6\|bN36 1992
092	0	\|a658.8348\|bM233
094		\|a靜宜\|d658.8348\|eM233\|cE66413/00140916\|tDDC\|fChen
095		\|pBOOK\|d658.8348\|eM233
100	1	\|aMcNeal, James U.
245	10	\|aKids as customers :\|ba handbook of marketing to children /\|cJames U. McNeal.
260		\|aNew York :\|bLexington Books ;\|aToronto :\|bMaxwell Macmillan Canada ;\|aNew York :\|bMaxwell Macmillan International,\|cc1992.
300		\|axii, 258 p. :\|bill. ;\|c25 cm.
504		\|aIncludes bibliographical references and indexes.
650	0	\|aYouth as consumers\|zUnited States.
650	0	\|aMarketing research\|zUnited States.

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