|a英文題名:Internet Marketing Strategies – A Case Study on Chui-Kun Food Company
|a現今由於網路傳輸的方便使得網際網路速度的提升，也帶動了人與人溝通之間距離，網際網路也因不受時間、天候、地點、空間等限制的特性已成為電子商務平台的核心科技，在面對網路激烈的競爭，媒體崛起及網路互動性便利性提升，在線上商品種類齊全加上新產品陸續加入這可觸及更多的潛在客戶，因而吸引業者投入網路行銷，企業透過數位行銷全世界都可以是目標市場，人們之間將會透過互動來產生聯繫，透過個人的社群網路與其他人進行交流，這些社群網路可能因應特殊的需求達成特定共識進行聯繫，這能替企業創造價值並且建立顧客忠誠度，所以網路行銷成為翻轉企業績效的利器，是值得研究的議題。|uThe convenience of network transmission nowadays has greatly enhanced the speed of the Internet, which also activates people’s communication to an unprecedented degree. Internet has then become the core technology of e-commerce platforms owing to its limit-free attributes in time, weather, location, and space. In the face of fierce competition in the Internet, the rise of media and the convenience of network interaction, the variety of online products, and the influx of new products all attracted market players to invest in online marketing which can reach more potential customers. Through digital marketing, firms can make the world their target markets. People make connections through interaction. People make exchanges with others through personal social networks; these social networks may reach specific consensus for specific needs. This channel can create value and build customer loyalty for the firms; thus, internet marketing becomes a powerful tool to turn the business performance around, which makes it a topic worth studying.
|aInternet Marketing Strategies|eA Case Study on Chui-Kun Food Company