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Organizing and implementing the marketing effort : text and cases /

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MARC

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145917

003

OCoLC

005

19931229155213.0

008		900308s1991 maua b 001 0 eng
010		\|a 90000397
020		\|a0201510448
035		\|a00138732
040		\|aDLC\|cDLC
049		\|aPVYA[][][][54641]
050	00	\|aHF5415.13\|b.C47 1991
092		\|a658.802\|bC337
094		\|a靜宜\|d658.802\|eC337\|cE54641\|tDDC\|fmilk
095		\|pBOOK\|d658.802\|eC337
100	1	\|aCespedes, Frank V.,\|d1950-
245	10	\|aOrganizing and implementing the marketing effort :\|btext and cases /\|cFrank V. Cespedes.
260		\|aReading, Mass. :\|bAddison-Wesley,\|cc1991.
300		\|axiii, 818 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references and indexes.
650	0	\|aMarketing\|xManagement\|xCase studies.
650	0	\|aSales management\|xCase studies.

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