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MARC

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143582

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OCoLC

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19931229143013.0

008		911128s1990 enka b 001 0 eng d
020		\|a0135171113 (pbk.)
035		\|a00144789
040		\|cPVY
049		\|aPVYA[][][][54680]
050	00	\|aHF5823\|b.K45 1990
092	0	\|a659.1\|bK678, 1990
094		\|a靜宜\|d659.1\|eK678\|y1990\|cE54680\|tDDC\|fChen
095		\|pBOOK\|d659.1\|eK678\|y1990
100	1	\|aKleppner, Otto,\|d1899-
240	10	\|aAdvertising procedure
245	10	\|aKleppner's advertising procedure.
250		\|a11th ed. /\|bJ. Thomas Russell, W. Ronald Lane.
260		\|aLondon :\|bPrentice-Hall International,\|cc1990.
300		\|axviii, 718 p. :\|bill. (some col.) ;\|c29 cm.
440	4	\|aThe Prentice Hall series in marketing
500		\|a"Prentice-Hall international editions."
504		\|aIncludes bibliographies and index.
650	0	\|aAdvertising.
700	10	\|aRussell, Thomas,\|d1941-
700	10	\|aLane, W. Ronald,\|d1940-
740	01	\|aAdvertising procedure.

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