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Strategic advertising campaigns /

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MARC

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138606

003

OCoLC

005

19931218102834.0

008		800612s1979 ilua b 001 0 eng
010		\|a 79092171
020		\|a0872510433
035		\|a00086154
040		\|aDLC\|cDLC\|dm.c.
049		\|aPVYA[][][][37241]
050	0	\|aHF5823\|b.S3636
092		\|a659.113\|bSch82st
094		\|a靜宜\|d659.113\|eSch82st\|cE37241\|tDDC\|fChen
095		\|pBOOK\|d659.113\|eSch82st
100	1	\|aSchultz, Don E.\|wcn
245	10	\|aStrategic advertising campaigns /\|cDon E. Schultz, Dennis G. Martin.
260		\|aChicago, Ill. :\|bCrain Books,\|cc1979.
300		\|aviii, 220 p. :\|bill. ;\|c29 cm.
500		\|aIncludes index.
504		\|aBibliography: p. 213-215.
650	0	\|aAdvertising campaigns.
700	10	\|aMartin, Dennis G.\|wcn

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