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Marketing for Tourism, Hospitality & Events is a comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events.  The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include:·         Spiritual Tourism in Tamil Nadu·         The Deer Hunt Festival, Winneba, Ghana·         Music-themed hotels in Prague, Amsterdam, Berlin and Mexico·         Promoting Hawaii Through Film and Television·         Martinhal Beach Resort, Portugal·         Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; DigitalSpotlightand Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life.Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

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