top Advances in Social Media for Travel, Tourism and Hospitality
Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies. The use and implications of social media for both tourism supply (e.g. crowdsourcing, open innovation, SoLoMo applications, augmented reality and social media, big data analyses) and tourism demand (e.g. tourists 2.0, their profile, behaviours, motivation, value co-creation and innovation contributions) are examined. All chapters provide a strong theoretical underpinning and practical evidence of the concepts that they elaborate as well as numerous research and managerial implications. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book addresses the advances in the technology and application of social media, its increased adoption and new uses as well as the developments in theory and implications for businesses and tourist organisations.