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CSR and sustainability : from the margins to the mainstream : a textbook /

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Csr and Sustainability




簡介

Corporate Social Responsibility (CSR) is steadily moving from the margins to the mainstream across the spectrum of private companies, NGOs and the public sector. It has grown from being a concept embraced by a small number of companies such as The Body Shop in the early 1990s to a widespread global movement. At its weakest level, it is represented by a few philanthropic gestures by organizations, but when applied in its most complete form, it can steer the organization or sector to deliver a fully fledged, system-wide, multi-stakeholder operation, accompanied by multiple types of certification.For the first time, a book brings together key issues relating to CSR as they apply to different aspects of business; it is not another generalist title about CSR. Michael Hopkins, a leading expert in the field, is joined by a number of outstanding contributors to the book, to explain how CSR has evolved since the 1990s and to offer ground-breaking insights and practical and specific applications of the concept.This textbook has wide potential usage for undergraduate and postgraduate students, as well as practitioners, presenting current thinking and practical applications in a number of specific fields in business, including industry sectors, regions and business functions.- A one-stop reference book for professionals and students of CSR - Contributions from leading specialists in the application of CSR - Translates well-established theories into practical tools

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