|a英文題名:The Assessment of B2B E-Marketplace Relationships Using AHP Approach:The Perspective of Virtual Community
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|a參考書目
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|a碩士論文--靜宜大學國際企業學系碩士班
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|a隨著網際網路快速發展,企業經營型態已產生大幅改變,「電子易市集」創造的是供應商以及買家之間可以相遇的科技平台。然而,在電子市集中,社群用戶或成員的買家,能否於交易平台進行長期合作之關係,對於企業經營是一大關鍵。本文之最主要的目的是透過「模糊德菲法」與「模糊層級分析法」探究發展B2B電子市集關係之評估指標模型。其中,本研究會利用虛擬社群之觀點進行探討,模型中要素與B2B電子市集之間的影響關係,並且藉此評判要素彼此之間的相對重要性。此研究結果是可以作為提供企業進行要素評估的參考依據,並促使B2B電子市集平台得以建構與發展。此外,每個要素經由分析後所產生之權重值可提供一些見解,作為員工在提升工作績效上的組織決策。最終,本研究則會探討其實務意涵並且給予相關研究建議,以供後續研究者作為參考使用。|uWith the rapid development of Internet, business patterns have produced a substantial change, "e-marketplace" which is created for suppliers and buyers to meet on technology platform. However, in the electronic marketplace, the community members of buyers or users whether can carry out long-term cooperation of the trading platform or not is a major key for business. The main purpose of this study is to develop a measurement model for assessing B2B e-marketplace relationships through FDM and FAHP approach. This study also identifies the factors influencing B2B e-marketplace relationships and determines their relative importance via the perspective of virtual community. The results can provide practitioners with a reference framework to assess and promote their B2B e-marketplace platform. Additionally, the weights of each factor can also provide some insights for organizations in making decisions regarding improving employee job performance. Finally, this study discusses the implications for practice and research, and provides some suggestions for future research.
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|aThe Assessment of B2B E-Marketplace Relationships Using AHP Approach|eThe Perspective of Virtual Community
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